What are the advantages of LED display screens over light box advertisements?

Published on August 26, 2025

Nike's large outdoor naked-eye 3D advertising display screen in Shinjuku, Tokyo

    When it comes to advertising methods, LED displays and light box advertisements are often compared. Light box advertisements mainly feature static images, while LED displays, with their high-definition dynamic displays and flexible updates, are gradually becoming the mainstream choice. Not only do they greatly enhance visual impact, but they also help companies achieve more efficient brand communication. View our LED display products.

A landmark building in Xiamen that uses light box advertisements as a check-in spot.

    LED displays are far superior to light box advertisements in terms of visual effects. Light boxes can only display fixed images, while LED displays support high-definition dynamic videos and a combination of text and images. Especially at night or in commercial areas, vivid colors and dynamic images are more likely to attract the attention of pedestrians and enhance the memorability of advertisements.

Nike played a 3D video on an outdoor LED screen to promote its “Air” series of sneakers.

    LED displays also offer advantages in terms of content updates and communication effectiveness. Lightbox advertisements require manual replacement of images, which is time-consuming and labor-intensive. LED displays, on the other hand, can be updated remotely via software and support real-time playback of the latest events, promotional information, or brand promotions. Combined with sound and light effects, they achieve higher advertising conversion rates.

Application of LED display screens in indoor shopping mall stores

    In terms of application scope and economic benefits, LED displays have a much longer service life than advertising light boxes, support indoor and outdoor applications in multiple scenarios, and have low maintenance costs. Compared to the high consumption of light box advertisements that require frequent image replacement, LED displays are more energy-efficient and environmentally friendly, and offer better long-term cost-effectiveness.Get the right LED display solution for your scenario >>

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